Kent State announces $28m gift, largest in history

The largest single gift in Kent State University history, by Ambassador Edward F. Crawford, will complete the capital campaign to enable the construction of a new building for the college on the university’s Kent Campus. The $28m gift, secured by The Superlative Group, will allow for the construction of a new, state-of-the-art building. In recognition of…

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Volusia County retains Superlative to value and sell

DELAND — The Volusia County Council is moving forward with a plan to sell naming rights to the beach approaches and has picked a consultant to launch the process. At its Tuesday meeting, the council unanimously selected Ohio-based The Superlative Group. The company made news last year when it negotiated a deal to rename the home of the Miami Heat after…

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FIU engages TSG to grow Corporate Partnerships

Florida International University has engaged Superlative to assist in the valuation of campus wide corporate partnerships and the Naming Rights of certain assets.

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Superlative secures $13.4m for City of Irvine

The City of Irvine’s agent, The Superlative Group, has secured a multi-million dollar naming rights deal with UCI Health for the 1,300-acre Great Park that sits squarely amid the ongoing residential development on a former U.S. Marine Corps base. The deal will see the UCI Health name on Great Park signs and logos, according to…

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Connacht Rugby retains Superlative as Naming Rights agent

The Superlative Group was hired by Connacht Rugby, one of the four professional rugby teams in Ireland, to value and sell principal partnerships to the organization as well as sponsorships and Naming Rights to their new stadium. The new stadium will seat up to 12,000 spectators and is set to open in 2023. https://www.connachtrugby.ie/ 

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Superlative Generates Revenue for Cedar Fair

Superlative generated over $60 million in cash, in-kind and service sponsorship revenue as the exclusive sponsorship sales agent for Cedar Fair Entertainment Company

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