Detroit Music Hall, the 98-year-old performance venue on Madison Street in the heart of downtown Detroit, has announced a new name and a transformative partnership aimed at supporting future growth and development. As part of a broader vision to create a self-contained entertainment district, the venue will now be known as Orsa Music Hall, reflecting a $20 million, 25-year naming rights agreement with Orsa Credit Union. The Superlative Group, a Cleveland-based naming rights and sponsorship firm, secured the partnership on behalf of the Music Hall.
The partnership extends beyond naming rights, integrating marketing and community engagement initiatives between the two organizations. The new Orsa Music Hall building will feature on-site kiosks where visitors can learn about the credit union’s offerings and become members. Similarly, Orsa branches will include kiosks promoting Music Hall programming and ticket sales. Additional cross-promotional efforts include marketing the Music Hall within Orsa branches, while the venue will highlight the credit union’s debit card and membership opportunities.
Vince Paul, President and Artistic Director of the Music Hall Center for the Performing Arts, emphasized the alignment between the two organizations. “We quickly realized we shared the same mission—education, cultural programming, and community connection.”
Tansley Stearns, President and CEO of Orsa Credit Union, echoed this sentiment, highlighting both the cultural and long-term investment aspects of the partnership. “We’re so enthusiastic about the impact arts make on a community and the opportunity to support that growth,” said Tansley Stearns, president and CEO of Orsa Credit Union. “We also love the long-term commitment. We’ve had 75 years as a financial institution, and we’re looking at the next 75. Strong cities grow with culture, and we wanted to be part of investing in that.”
Stearns also noted that the partnership supports Orsa’s broader brand evolution. “Credit unions haven’t always told their story as vibrantly as they could,” she said. “Partnerships like this help amplify our message and expand our reach.”
