Valuation & Analytics
Over nearly three decades, Superlative has developed and perfected a comprehensive sponsorship valuation process.
Unparalleled Experience that Maximizes Valuation
Whether developing a capital budget for a new building or reselling Naming Rights, the value of sponsorship is continually changing.
Gone are the days of buying signage and some tickets. Today sponsorship is about developing unique and creative partnerships that drive brand value and generate maximum ROI.
With a 25 year track record of maximizing ROI, there are many reasons why brands and properties across the globe choose Superlative:
Proven History of Maximizing Valuations
Our approach challenges the outmoded belief that sponsorships are primarily sold by intangibles. We speak the language sponsors speak, plain and simple.
Sponsorship Valuation Process
In a rapidly evolving marketplace, it’s important for sponsorship buyers to reevaluate programs, with a key focus on fulfillment, return on investment (ROI) and return on objectives (ROO).
Naming Rights Valuation Process
Superlative uses an impressions-based valuation methodology that employs real-world values that can be later justified in a sales pitch.
How We Maximize Valuation ROI
Unmatched Knowledge and Support
Superlative’s long history in the sponsorship valuation space has allowed it to develop a staff of seasoned experts with superior knowledge and industry relationships.
Combined with our proprietary tools, data and processes, this directly results in maximum ROI for our clients.
Target Consumer Profiling Process
Our outside perspective on your consumer audience provides invaluable information.
Proprietary Predictive Modeling Tools
Superlative’s proprietary forecasting tools predicts consumer trends.
Relationship Building & Support
Our team regularly serves as liaisons between the sponsor and property.