Sponsorship Valuation Process

The Value of Sponsorship is Constantly Changing. Superlative's Comprehensive Process Maximizes Valuations.

Our approach challenges the outmoded belief that sponsorships are primarily sold by intangibles. We speak the language sponsors speak, plain and simple.

1

Valuation

Our comprehensive, proprietary valuation methodology looks at numerous factors to value your programs, including:

  • ROI
  • ROO
  • Other critical components that form the basis for future decision-making, negotiation and activation of sponsorship programs.

This sponsorship valuation service can be applied to existing agreements as well as new sponsorship opportunities.

2

Audit

During the audit process, we:

  • Determine the Fair Market Value of benefits provided
  • Make strategic recommendations for maximizing partnership value
  • Identify and value other downstream revenue opportunities
3

Audience Analysis

During the audit process, we:

  • Determine the Fair Market Value of benefits provided
  • Make strategic recommendations for maximizing partnership value
  • Identify and value other downstream revenue opportunities
4

Negotiation & Support

We are comfortable in a variety of negotiating roles from lead negotiator to ‘backroom’ support.

Once our sponsorship valuation analysis is complete, we provide exhaustive support, including:

  • Our sales team serving as liaison between sponsor and property
  • Ensuring that sponsorships contracts complement each other and work toward common goals
  • Ensuring that agreements generate - and have the data to backing the generation - of positive returns for both organizations.