Detroit Music Hall, the 98-year-old performance venue on Madison Street in the heart of downtown Detroit, has announced a new name and a transformative partnership aimed at supporting future growth and development. As part of a broader vision to create a self-contained entertainment district, the venue will now be known as Orsa Music Hall, reflecting…
The naming rights partnership reinforces Gesa’s commitment to Spokane’s community and culture and expands free and low-cost programming. Gesa, a community-focused credit union, today announced it has secured exclusive naming rights for the Spokane Pavilion at Riverfront Park. Now known as the Gesa Credit Union Pavilion, the 5,100-seat venue stands as a central hub for…
The Park City Arena has a new name: the Heartland Credit Union Arena. The arena announced the naming rights sponsorship deal on Monday. It said nothing is changing aside from the name. It’s the second name change for the arena built by businessman Wink Hartman and opened in 2009, under the name Hartman Arena. Hartman…
The corporate sponsorship will provide an extra stream of revenue for the city to maintain the 34-year-old facility The City of Calgary is proud to announce a new 10-year naming sponsorship agreement with MaxWell Realty that will officially rename the Calgary Soccer Centre to the MaxWell Soccer Centre. This exciting announcement reflects a shared commitment to active living, community connection and long-term investment in one…
Clearwater officials approved a deal with BayCare Health System to rename the city’s newly opened amphitheater in Coachman Park. Under the terms, the city will receive $5.44 million over 10 years to name the 4,000-seat covered concert venue “The BayCare Sound.” The Superlative Group, a consulting firm the city hired to pursue sponsorships, would receive…
How does the “Nickel Plate Trail Strengthened by IU Health” grab ya? Better get used to it. It’s now the official name for the suburb’s 4.5-mile greenway. And there’s more where that came from, as the Indiana University health care system tries to make a name for itself in Fishers. IU Health signed a $7 million,15-year agreement…
Vibe Credit Union, a member-owned credit union in Novi, has secured the naming rights of the Suburban Collection Showplace. Effective Jan. 1, 2026, the venue will be officially renamed the Vibe Credit Union Showplace. Suburban Collection Showplace in Novi is the largest, privately-owned exposition and conference center in Michigan. It hosts events such as the Michigan Golf…
Following today’s unanimous approval of the resolution by the California State University Board of Trustees, California State University Long Beach and LBS Financial Credit Union announced a 12-year, $8.5-million sponsorship agreement that will rename the iconic campus sports and events venue the “LBS Financial Credit Union Pyramid.” The facility houses four of Long Beach State’s…
SOLON, Ohio — Concerts, festivals and community celebrations at Solon Community Park will soon have a new corporate partner behind them. Swagelok Co., the global fluid systems manufacturer that has been headquartered in the city for more than half a century, has signed on as the naming and presenting sponsor for the park’s outdoor stage. …
First Horizon is now the presenting sponsor of Durham Performing Arts Center. The announcement of the venue’s first ever presenting sponsor came Friday morning during a media conference featuring Durham Mayor Leonardo Williams, who shared that he walks his dog past the venue because he lives nearby. He praised the staff saying that, “Whenever you…
CLEARWATER — The city has announced that the BayCare health care group has come aboard as its naming rights partner for The Sound, the 4,000-seat concert amphitheater in Coachman Park. The Clearwater City Council is expected to vote on whether to approve the nearly $5.45 million deal at its March 7 meeting. “BayCare is an…
Cleveland Clinic will serve as the medical services provider to support Kent State student-athlete health and wellness. It will provide a variety of multidisciplinary services, including physicians, athletic training, physical therapy, behavioral health services, sports performance services, medical scheduling and insurance processing. “Our student-athletes deserve the best support possible for their health and fitness, and…
The Duke Energy Center for the Performing Arts in downtown Raleigh will soon have a new name. Martin Marietta will pay more than $500,000 a year for at least the next 20 years to rename the venue the Martin Marietta Center for the Performing Arts. “You may be asking yourselves why we’re interested in doing…
The largest single gift in Kent State University history, by Ambassador Edward F. Crawford, will complete the capital campaign to enable the construction of a new building for the college on the university’s Kent Campus. The $28m gift, secured by The Superlative Group, will allow for the construction of a new, state-of-the-art building. In recognition of…
The City of Irvine’s agent, The Superlative Group, has secured a multi-million dollar naming rights deal with UCI Health for the 1,300-acre Great Park that sits squarely amid the ongoing residential development on a former U.S. Marine Corps base. The deal will see the UCI Health name on Great Park signs and logos, according to…
The Superlative Group was hired by Connacht Rugby, one of the four professional rugby teams in Ireland, to value and sell principal partnerships to the organization as well as sponsorships and Naming Rights to their new stadium. The new stadium will seat up to 12,000 spectators and is set to open in 2023. https://www.connachtrugby.ie/
Superlative generated over $60 million in cash, in-kind and service sponsorship revenue as the exclusive sponsorship sales agent for Cedar Fair Entertainment Company
Caesars hired Superlative to perform the Naming Rights valuation for The LINQ Promenade
Superlative Values Inspire Arena
Superlative Grabs Partnerships for Universal
Michigan State University hires The Superlative Group
Miami-Dade County announces new naming rights agreement with FTX
The Placer Valley Event Center, the centerpiece of the $47-million transformation of @the Grounds in Roseville, will become the Roebbelen Center under a naming rights sponsorship with the largest general contractor based in the Sacramento region. Roebbelen Contracting Inc. was the general contractor for the 160,000-square-foot center that opened in February. The newly-named Roebbelen Center,…
With a year left on American Airlines’ original sponsorship deal for the Miami Heat’s arena on Biscayne Bay, Miami-Dade on Tuesday decided to take over talks for the next naming-rights agreement for the county-owned building. The Heat privately opposed the move, which is allowed under the team’s 2014 updated lease for the county arena. The…
The newly christened entertainment and sports arena enjoyed its grand opening on Sept. 22, but don’t be surprised if the venue’s name changes. The Superlative Group acts as the exclusive naming rights and sponsorship agent for Events DC properties and the Ohio-based company has secured more than $2 billion in contractually obligated income for a…
Superlative was recently selected by the California State University system to provide Strategic Partnership Advisory Services for the member institutions of the California State University system. The scope of work for Superlative will include assessment and campus outreach to identify a broad range of potential opportunities that will serve to support the university mission and…
CCHMC recently hired Superlative to identify and value sponsorships and Naming Rights to non-traditional categories and assets such as scrubs, footwear, auto, and parking structures. The project team’s first task will be to secure a single-source beverage partner and to generate a full report on opportunities for Cincinnati Children’s staff approval.
Superlative was recently appointed through the Army’s operational consulting agencies to perform a sponsorship asset inventory and valuation for its Healthy Army Communities initiative, a coordinated Army-wide commitment to improve the health and wellness of the total Army community, including active duty, families, civilians and retirees. The Project Team is in the information-gathering stage of…
The Superlative Group was hired by the Oswegoland Park District in Illinois to conduct an Asset Inventory and Valuation assessment to determine the fair market value of its Parks and Recreation facilities, events, and programs. The Phase I Valuation project is currently underway.
The Superlative Group was recently retained by the City of Irvine to complete an Assessment and Valuation of Amenities and Facilities at the Orange County Great Park. The City of Irvine, located in Orange County, California, has a population of nearly 224,000, and covers 65 square miles. The Orange County Great Park, on a section…
The Superlative Group to value and sell marketing rights for the Cleveland Orchestra’s assets.
Superlative and UC Davis partner to value marketing assets.
Superlative signs contract with Wolf Trap Foundation for the Performing Arts.
The trolley’s 24-mile long Green Line that runs from East County to downtown is now the Sycuan Green Line. The new moniker is part of a naming rights agreement between San Diego Metropolitan Transit System and Sycuan Casino that is expected generate up to $25.5 million in non-fare revenue for MTS operations over a term of…
Kuala Lumpur, Malaysia – The Superlative Group has been selected as the exclusive sales agent to market opportunities for 20th Century Fox World Malaysia, an upcoming movie-inspired theme park. Sitting on 25 acres with 25 thrill rides and attractions, this will be the first 20th Century Fox theme park. “We are looking forward to lending our…
The Superlative Group was hired by Greater Richmond Transit Company to create a corporate sponsorship-marketing program. The project team reviewed GRTC’s physical and intangible assets and identified potential marketing opportunities and estimated their value. Superlative delivered a comprehensive valuation and created a strategic marketing plan to solicit potential sponsors. The project team recently secured Bon…
WOODBURY, MN — HealthEast has become the named sponsor of the city’s Bielenberg Sports Center after the Woodbury City Council approved the proposal at its April 26 meeting. As part of the 14-year sponsorship agreement, the facility has been renamed HealthEast Sports Center. In addition to naming rights, the proposal includes efforts by HealthEast to…
The Superlative Group was retained as the Exclusive Naming Rights consultant for the Transbay Joint Powers Authority (TJPA) to assist in the process of valuing and selling the Naming Rights to the new Transbay Transit Center in downtown San Francisco. Superlative delivered a detailed valuation analysis and projections for the fair market value of Naming…
Superlative was retained as the exclusive agent for Xavier University’s new basketball arena. Working directly with the President’s office, Superlative completed a comprehensive valuation including Naming Rights, sponsorships and premium seating revenues. Following the valuation, the project team completed a sales campaign that exceeded the initial projections and provided the University with the necessary revenue…
Parker Facility now called EchoPark Automotive Stadium.
University Hospitals to name Cleveland’s large scale BikeShare: UHBikes
San Diego – The San Diego Metropolitan Transit System (MTS) and UC San Diego Health have agreed to rename the system’s Blue Line, which currently runs from San Ysidro to downtown. It is slated to extend to Old Town, UC San Diego’s La Jolla campus and beyond. The new name will be the “UC San Diego…
The Superlative Group was the exclusive Naming Rights sales agent for the University of Cincinnati’s Myrl H. Shoemaker Center. The project team secured Fifth Third Bank as the Naming Rights partner at $10 million making the arena “Fifth Third Arena.”
MercyRockford Health System will pay the Rockford Park District $2 million over 10 years for naming rights to the region’s premier athletics tournament facilities.
ROCKFORD — Sportscore Downtown has a new $1.9 million name: UW Health Sports Factory. UW Health, which merged last year with Rockford’s SwedishAmerican Health System, was the winner in a naming rights derby put together by The Superlative Group. The Rockford Park District hired the Cleveland company to sell naming rights. A website has been…
The project team conducted an in-depth financial analysis of the potential revenue opportunities at the Cincinnati Reds’ baseball park. This included extensive market research, focus groups and interviews. Results showed extremely high market demand, indicating the ability to support more suites than planned. It was the project team’s recommendation that the suite inventory remain the…
Superlative was hired by Sedgwick County to evaluate the Naming Rights, sponsorship and premium seating revenue potential of their new downtown arena, home of the Wichita State Shockers’ basketball team. Through focus groups, industry-standard benchmarking and individual one-on-one interviews with potential corporate or individual customers, the project team provided the County with a revenue projection…
Officials say Akron-based FirstMerit Corp. is one step closer to landing the naming rights to the Cleveland Convention Center.
Superlative completed a valuation of the Naming Rights of the new MLS Stadium. The valuation was used throughout the process of selling the Naming Rights to Allianz. Superlative also organized the introduction to Allianz and led initial meetings to show the value of the opportunity. The Superlative Group was selected in April 2015 to secure…
The project team conducted an in-depth financial analysis of the potential revenue opportunities at the Cincinnati Reds’ baseball park. This included extensive market research, focus groups and interviews. Results showed extremely high market demand, indicating the ability to support more suites than planned. It was the project team’s recommendation that the suite inventory remain the…
Superlative was hired to conduct a comprehensive asset inventory and valuation of the Cardinals’ potential sponsorship, club suites and premium seating opportunities and develop a Revenue Potential Study. Executive team members conducted an industry-wide and marketplace comparative analysis and assessment for the Cardinals including the revenues, financing and advertising entitlements associated with new MLB stadiums.…
Cleveland State University has purchased naming rights to a Greater Regional Transit Authority bus-rapid line that extends from downtown to West Side communities.
CHS Field may not have the classic baseball ring of names like Lowertown Yards or Broadway Park, or offer a tip of the ball cap to hometown heroes (Winfield Field, anyone?).
The Ohio Department of Transportation will raise as much as $8.65 million over 10 years by letting State Farm advertise on ODOT vans that patrol highways to assist motorists.
There were 21 of the 24 available special boxes in City of St. Catharines leases that ranged from five-20-year terms at $15,000 per year.
Nothing goes better with a sunny afternoon, a visit to the beach and a stroll down Lincoln Road than an ice-cold Coca-Cola®. City of Miami Beach Mayor Matti Herrera Bower today announced a 10-year sponsorship agreement with The Coca-Cola Company to serve as the city’s exclusive beverage provider. The agreement also secures Coca-Cola’s support for…