$20 MILLION DEAL GIVES ICONIC DETROIT VENUE NEW NAME: ORSA MUSIC HALL

Detroit Music Hall, the 98-year-old performance venue on Madison Street in the heart of downtown Detroit, has announced a new name and a transformative partnership aimed at supporting future growth and development. As part of a broader vision to create a self-contained entertainment district, the venue will now be known as Orsa Music Hall, reflecting…

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Gesa Credit Union Secures Naming Rights To Spokane Pavilion In $2.6M Deal

The naming rights partnership reinforces Gesa’s commitment to Spokane’s community and culture and expands free and low-cost programming. Gesa, a community-focused credit union, today announced it has secured exclusive naming rights for the Spokane Pavilion at Riverfront Park. Now known as the Gesa Credit Union Pavilion, the 5,100-seat venue stands as a central hub for…

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PARK CITY ARENA GETS A NEW NAME

The Park City Arena has a new name: the Heartland Credit Union Arena. The arena announced the naming rights sponsorship deal on Monday. It said nothing is changing aside from the name. It’s the second name change for the arena built by businessman Wink Hartman and opened in 2009, under the name Hartman Arena. Hartman…

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Superlative Hits the Right Note: Clearwater Amphitheater to be Named The BayCare Sound

The corporate sponsorship will provide an extra stream of revenue for the city to maintain the 34-year-old facility The City of Calgary is proud to announce a new 10-year naming sponsorship agreement with MaxWell Realty that will officially rename the Calgary Soccer Centre to the MaxWell Soccer Centre. This exciting announcement reflects a shared commitment to active living, community connection and long-term investment in one…

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Superlative Hits the Right Note: Clearwater Amphitheater to be Named The BayCare Sound

Clearwater officials approved a deal with BayCare Health System to rename the city’s newly opened amphitheater in Coachman Park. Under the terms, the city will receive $5.44 million over 10 years to name the 4,000-seat covered concert venue “The BayCare Sound.” The Superlative Group, a consulting firm the city hired to pursue sponsorships, would receive…

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Superlative Secures Fishers Parks A $7.6 Million Partnership with IU Health

How does the “Nickel Plate Trail Strengthened by IU Health” grab ya? Better get used to it. It’s now the official name for the suburb’s 4.5-mile greenway. And there’s more where that came from, as the Indiana University health care system tries to make a name for itself in Fishers. IU Health signed a $7 million,15-year agreement…

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Vibe Credit Union Takes Over Naming Rights at Suburban Showplace in Novi

Vibe Credit Union, a member-owned credit union in Novi, has secured the naming rights of the Suburban Collection Showplace. Effective Jan. 1, 2026, the venue will be officially renamed the Vibe Credit Union Showplace. Suburban Collection Showplace in Novi is the largest, privately-owned exposition and conference center in Michigan. It hosts events such as the Michigan Golf…

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LONG BEACH STATE ATHLETICS FINALIZES NAMING RIGHTS AGREEMENT FOR LBS FINANCIAL CREDIT UNION PYRAMID

Following today’s unanimous approval of the resolution by the California State University Board of Trustees, California State University Long Beach and LBS Financial Credit Union announced a 12-year, $8.5-million sponsorship agreement that will rename the iconic campus sports and events venue the “LBS Financial Credit Union Pyramid.”  The facility houses four of Long Beach State’s…

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SWAGELOK TAKES THE STAGE AT SOLON COMMUNITY PARK WITH NEW SPONSORSHIP

SOLON, Ohio — Concerts, festivals and community celebrations at Solon Community Park will soon have a new corporate partner behind them. Swagelok Co., the global fluid systems manufacturer that has been headquartered in the city for more than half a century, has signed on as the naming and presenting sponsor for the park’s outdoor stage. …

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Superlative Paves the Way: Secures First-Ever Presenting Sponsorship for DPAC with First Horizon

First Horizon is now the presenting sponsor of Durham Performing Arts Center. The announcement of the venue’s first ever presenting sponsor came Friday morning during a media conference featuring Durham Mayor Leonardo Williams, who shared that he walks his dog past the venue because he lives nearby. He praised the staff saying that, “Whenever you…

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