Superlative Grabs Partnerships for Universal

Superlative was hired to develop and execute a corporate sponsorship program for Universal Studios Orlando and Universal Studios Hollywood. The project team secured partnerships with Chrysler, AT&T, US Air, American Express, Sherwin-Williams to bring in over $225 million for Universal. In addition, the team also secured value in-kind budget-relieving agreements during construction, including a $7 million agreement with US Brick and Block.