West Jordan—Salt Lake County announced a new 10-year partnership with Mountain America Credit Union. As part of the naming rights agreement, as negotiated by Salt Lake County contractor, Superlative, South Towne Expo Center will be marketed as Mountain America Expo Center starting January 1, 2018. The venue will remain a Salt Lake County-owned facility. The unveiling of the Mountain America Expo Center will take place in early January 2018.
“We’re pleased to partner with Mountain America Credit Union at our Sandy convention and meeting facility. They are all about serving their members, just as Salt Lake County is all about serving the Wasatch Front community with a premier facility for business and family events, meetings, exhibits and shows. It’s a great example of a public/private partnership,” said Mayor Ben McAdams.
The venue hosts 700,000 visitors and over 270 events annually including numerous events for local businesses and organizations such as Primary Children’s Festival of Trees, Utah Department of Veteran Affairs Career Fair, and Utah Department of Transportation (UDOT) Annual Conference. Since opening its doors in 2000, 11,208,908 people have visited the expo center. The 258,000 square foot venue hosts large consumer conventions, community-based conferences, trade shows, career and health fairs, training seminars, banquets and parties.
The partnership will allow Mountain America to host quarterly financial seminars, giving the local community more access to financial education resources. The first financial education event open to the public at this facility will be held in January 2018. Additionally, Mountain America members will receive promotional benefits for select events. The agreement will also provide visitors access to multiple ATMs that will be added throughout the venue.
“Mountain America is pleased to partner with Salt Lake County in the naming of the Mountain America Expo Center,” says Sterling Nielsen, chief executive officer for Mountain America. “This partnership will allow us to further support the community in financial literacy efforts while maintaining our commitment to being a strong financial provider in the Intermountain West.”
The name change will be visible throughout the facility, with Mountain America Expo Center prominent on the interior and exterior of the building, including a permanent lobby exhibit. The expo center will continue to be owned by Salt Lake County and operated by SMG.