Superlative Signs Agreement with UC Davis to develop University-wide Partnership Program

Superlative is working with UC Davis to help leverage both its purchasing power and its marketing assets to create more impactful business partnerships. This includes assisting in the valuation and prospecting of key categories for their Preferred Partnership Program as well as securing an exclusive pouring rights partner for their health system. The Preferred Partnership Program aims to harvest greater student scholarships, internship opportunities and much-needed funding to support the mission of the university. In addition to creating business partnerships that offer better benefits, this program will also be responsible for approving each new business partner and ensuring they are aligned with the University’s mission and values.