$20 MILLION DEAL GIVES ICONIC DETROIT VENUE NEW NAME: ORSA MUSIC HALL
Detroit Music Hall, the 98-year-old performance venue on Madison Street in the heart of downtown Detroit, has announced a new name and a transformative…
Gesa Credit Union Secures Naming Rights To Spokane Pavilion In $2.6M Deal
The naming rights partnership reinforces Gesa’s commitment to Spokane’s community and culture and expands free and low-cost programming. Gesa, a community-focused credit union, today…
PARK CITY ARENA GETS A NEW NAME
The Park City Arena has a new name: the Heartland Credit Union Arena. The arena announced the naming rights sponsorship deal on Monday. It…
Superlative Hits the Right Note: Clearwater Amphitheater to be Named The BayCare Sound
The corporate sponsorship will provide an extra stream of revenue for the city to maintain the 34-year-old facility The City of Calgary is proud…
Superlative Hits the Right Note: Clearwater Amphitheater to be Named The BayCare Sound
Clearwater officials approved a deal with BayCare Health System to rename the city’s newly opened amphitheater in Coachman Park. Under the terms, the city…
Superlative Secures Fishers Parks A $7.6 Million Partnership with IU Health
How does the “Nickel Plate Trail Strengthened by IU Health” grab ya? Better get used to it. It’s now the official name for the…
Vibe Credit Union Takes Over Naming Rights at Suburban Showplace in Novi
Vibe Credit Union, a member-owned credit union in Novi, has secured the naming rights of the Suburban Collection Showplace. Effective Jan. 1, 2026, the venue…
LONG BEACH STATE ATHLETICS FINALIZES NAMING RIGHTS AGREEMENT FOR LBS FINANCIAL CREDIT UNION PYRAMID
Following today’s unanimous approval of the resolution by the California State University Board of Trustees, California State University Long Beach and LBS Financial Credit…
SWAGELOK TAKES THE STAGE AT SOLON COMMUNITY PARK WITH NEW SPONSORSHIP
SOLON, Ohio — Concerts, festivals and community celebrations at Solon Community Park will soon have a new corporate partner behind them. Swagelok Co., the…
Superlative Paves the Way: Secures First-Ever Presenting Sponsorship for DPAC with First Horizon
First Horizon is now the presenting sponsor of Durham Performing Arts Center. The announcement of the venue’s first ever presenting sponsor came Friday morning…
Superlative Hits the Right Note: Clearwater Amphitheater to be Named The BayCare Sound
CLEARWATER — The city has announced that the BayCare health care group has come aboard as its naming rights partner for The Sound, the…
Superlative Stitches Multiyear Partnership between Kent State and Cleveland Clinic
Cleveland Clinic will serve as the medical services provider to support Kent State student-athlete health and wellness. It will provide a variety of multidisciplinary…
Superlative Takes Center Stage: Secures Naming Rights to Raleigh’s Premier Arts Venue
The Duke Energy Center for the Performing Arts in downtown Raleigh will soon have a new name. Martin Marietta will pay more than $500,000…
Kent State announces $28m gift, largest in history
The largest single gift in Kent State University history, by Ambassador Edward F. Crawford, will complete the capital campaign to enable the construction of…
Superlative secures $13.4m for City of Irvine
The City of Irvine’s agent, The Superlative Group, has secured a multi-million dollar naming rights deal with UCI Health for the 1,300-acre Great Park…
Connacht Rugby retains Superlative as Naming Rights agent
The Superlative Group was hired by Connacht Rugby, one of the four professional rugby teams in Ireland, to value and sell principal partnerships to…
Superlative Generates Revenue for Cedar Fair
Superlative generated over $60 million in cash, in-kind and service sponsorship revenue as the exclusive sponsorship sales agent for Cedar Fair Entertainment Company
Caesars Chooses Superlative for Valuation
Caesars hired Superlative to perform the Naming Rights valuation for The LINQ Promenade
Superlative selected to represent Inspire Integrated Resort
Superlative Values Inspire Arena
Superlative Grabs Partnerships for Universal
Superlative Grabs Partnerships for Universal
Michigan State University Hires The Superlative Group
Michigan State University hires The Superlative Group
Miami Heat, MDC, Superlative announce $212m naming rights agreement with FTX
Miami-Dade County announces new naming rights agreement with FTX
Roebbelen Contracting Inc. becomes name sponsor of @the Grounds’ Placer Valley Event Center
The Placer Valley Event Center, the centerpiece of the $47-million transformation of @the Grounds in Roseville, will become the Roebbelen Center under a naming…
American Airlines Arena Could Get New Name
With a year left on American Airlines’ original sponsorship deal for the Miami Heat’s arena on Biscayne Bay, Miami-Dade on Tuesday decided to take…
The Superlative Group Spearheads Search for ESA Naming Rights Partner
The newly christened entertainment and sports arena enjoyed its grand opening on Sept. 22, but don’t be surprised if the venue’s name changes. The…
The California State University System Hires The Superlative Group to Provide Strategic Partnership Advisory Services
Superlative was recently selected by the California State University system to provide Strategic Partnership Advisory Services for the member institutions of the California State…
Cincinnati Children’s Hospital Medical Center Looks to Superlative for Valuation & Sales
CCHMC recently hired Superlative to identify and value sponsorships and Naming Rights to non-traditional categories and assets such as scrubs, footwear, auto, and parking…
US Army Appoints Superlative for Healthy Army Communities
Superlative was recently appointed through the Army’s operational consulting agencies to perform a sponsorship asset inventory and valuation for its Healthy Army Communities initiative,…
Superlative Undergoes Phase I Valuation for Oswegoland Park District
The Superlative Group was hired by the Oswegoland Park District in Illinois to conduct an Asset Inventory and Valuation assessment to determine the fair…
Superlative Hired to Assess and Value Orange County Great Park
The Superlative Group was recently retained by the City of Irvine to complete an Assessment and Valuation of Amenities and Facilities at the Orange…
Superlative Partners with the Cleveland Orchestra To Value and Sell Sponsorships and Naming Rights
The Superlative Group to value and sell marketing rights for the Cleveland Orchestra’s assets.
Superlative Signs Agreement with UC Davis to develop University-wide Partnership Program
Superlative and UC Davis partner to value marketing assets.
Superlative To Value Naming and Sponsorship Opportunities for Wolf Trap Foundation for the Performing Arts
Superlative signs contract with Wolf Trap Foundation for the Performing Arts.
Sycuan Casino Inks $25.5M Naming Rights Deal for MTS Green Line
The trolley’s 24-mile long Green Line that runs from East County to downtown is now the Sycuan Green Line. The new moniker is part…
The Superlative Group Named Exclusive Sales Agent for 20th Century Fox World Malaysia
Kuala Lumpur, Malaysia – The Superlative Group has been selected as the exclusive sales agent to market opportunities for 20th Century Fox World Malaysia, an…
Joint Naming Rights Partners Announced for GRTC
The Superlative Group was hired by Greater Richmond Transit Company to create a corporate sponsorship-marketing program. The project team reviewed GRTC’s physical and intangible…
Goodbye Bielenberg: Introducing HealthEast Sports Center
WOODBURY, MN — HealthEast has become the named sponsor of the city’s Bielenberg Sports Center after the Woodbury City Council approved the proposal at…
Salesforce Buys Naming Rights to Transbay Transit Center
The Superlative Group was retained as the Exclusive Naming Rights consultant for the Transbay Joint Powers Authority (TJPA) to assist in the process of…
Xavier Basketball Arena Scores New Name
Superlative was retained as the exclusive agent for Xavier University’s new basketball arena. Working directly with the President’s office, Superlative completed a comprehensive valuation…
New Name, New Turf for Local Douglas County Stadiums
Parker Facility now called EchoPark Automotive Stadium.
University Hospitals to Name Cleveland’s Bike Share
University Hospitals to name Cleveland’s large scale BikeShare: UHBikes
Metropolitan Transit System’s Blue Line To Be Renamed
San Diego – The San Diego Metropolitan Transit System (MTS) and UC San Diego Health have agreed to rename the system’s Blue Line, which currently…
New Name for University of Cincinnati’s Arena
The Superlative Group was the exclusive Naming Rights sales agent for the University of Cincinnati’s Myrl H. Shoemaker Center. The project team secured Fifth…
MercyRockford to Pay for Naming
MercyRockford Health System will pay the Rockford Park District $2 million over 10 years for naming rights to the region’s premier athletics tournament facilities.
Rockford Downtown Sportscore to be Renamed UW Health Sports Factory
ROCKFORD — Sportscore Downtown has a new $1.9 million name: UW Health Sports Factory. UW Health, which merged last year with Rockford’s SwedishAmerican Health…
Great American Insurance Secures Naming Rights
The project team conducted an in-depth financial analysis of the potential revenue opportunities at the Cincinnati Reds’ baseball park. This included extensive market research,…
INTRUST Bank Lands Naming Rights for Largest Kansas Indoor Arena
Superlative was hired by Sedgwick County to evaluate the Naming Rights, sponsorship and premium seating revenue potential of their new downtown arena, home of…
Naming Rights for Cleveland Convention Center Fetch $10 Million
Officials say Akron-based FirstMerit Corp. is one step closer to landing the naming rights to the Cleveland Convention Center.
Superlative Valuation Proves Success for Sale of Naming Rights
Superlative completed a valuation of the Naming Rights of the new MLS Stadium. The valuation was used throughout the process of selling the Naming…
New Name Debuts for Cincinnati Reds Stadium
The project team conducted an in-depth financial analysis of the potential revenue opportunities at the Cincinnati Reds’ baseball park. This included extensive market research,…
Anheuser-Busch Buys Cardinals Stadium Naming Rights
Superlative was hired to conduct a comprehensive asset inventory and valuation of the Cardinals’ potential sponsorship, club suites and premium seating opportunities and develop…
Cleveland State University Buys Naming Rights to New RTA BRT Line
Cleveland State University has purchased naming rights to a Greater Regional Transit Authority bus-rapid line that extends from downtown to West Side communities.
CHS Buys Naming Rights for New Saints Stadium
CHS Field may not have the classic baseball ring of names like Lowertown Yards or Broadway Park, or offer a tip of the ball…
ODOT will raise up to $8.65 million by letting State Farm put its name on freeway service vans
The Ohio Department of Transportation will raise as much as $8.65 million over 10 years by letting State Farm advertise on ODOT vans that…
Meridian Centre Suites Sales Net $3.1 Million
There were 21 of the 24 available special boxes in City of St. Catharines leases that ranged from five-20-year terms at $15,000 per year.
City of Miami Beach Announces Exclusive Beverage Partnership
Nothing goes better with a sunny afternoon, a visit to the beach and a stroll down Lincoln Road than an ice-cold Coca-Cola®. City of…