$20 MILLION DEAL GIVES ICONIC DETROIT VENUE NEW NAME: ORSA MUSIC HALL
Detroit Music Hall, the 98-year-old performance venue on Madison Street in the heart of downtown Detroit, has announced a new…
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Author: Superlative Group
Gesa Credit Union Secures Naming Rights To Spokane Pavilion In $2.6M Deal
The naming rights partnership reinforces Gesa’s commitment to Spokane’s community and culture and expands free and low-cost programming. Gesa, a…
PARK CITY ARENA GETS A NEW NAME
The Park City Arena has a new name: the Heartland Credit Union Arena. The arena announced the naming rights sponsorship…
Superlative Hits the Right Note: Clearwater Amphitheater to be Named The BayCare Sound
The corporate sponsorship will provide an extra stream of revenue for the city to maintain the 34-year-old facility The City…
Superlative Hits the Right Note: Clearwater Amphitheater to be Named The BayCare Sound
Clearwater officials approved a deal with BayCare Health System to rename the city’s newly opened amphitheater in Coachman Park. Under…
Superlative Secures Fishers Parks A $7.6 Million Partnership with IU Health
How does the “Nickel Plate Trail Strengthened by IU Health” grab ya? Better get used to it. It’s now the…
Vibe Credit Union Takes Over Naming Rights at Suburban Showplace in Novi
Vibe Credit Union, a member-owned credit union in Novi, has secured the naming rights of the Suburban Collection Showplace. Effective Jan.…
LONG BEACH STATE ATHLETICS FINALIZES NAMING RIGHTS AGREEMENT FOR LBS FINANCIAL CREDIT UNION PYRAMID
Following today’s unanimous approval of the resolution by the California State University Board of Trustees, California State University Long Beach…
SWAGELOK TAKES THE STAGE AT SOLON COMMUNITY PARK WITH NEW SPONSORSHIP
SOLON, Ohio — Concerts, festivals and community celebrations at Solon Community Park will soon have a new corporate partner behind…
Superlative Paves the Way: Secures First-Ever Presenting Sponsorship for DPAC with First Horizon
First Horizon is now the presenting sponsor of Durham Performing Arts Center. The announcement of the venue’s first ever presenting…
Superlative Hits the Right Note: Clearwater Amphitheater to be Named The BayCare Sound
CLEARWATER — The city has announced that the BayCare health care group has come aboard as its naming rights partner…
Superlative Stitches Multiyear Partnership between Kent State and Cleveland Clinic
Cleveland Clinic will serve as the medical services provider to support Kent State student-athlete health and wellness. It will provide…
Superlative Takes Center Stage: Secures Naming Rights to Raleigh’s Premier Arts Venue
The Duke Energy Center for the Performing Arts in downtown Raleigh will soon have a new name. Martin Marietta will…
Kent State announces $28m gift, largest in history
The largest single gift in Kent State University history, by Ambassador Edward F. Crawford, will complete the capital campaign to…
Superlative secures $13.4m for City of Irvine
The City of Irvine’s agent, The Superlative Group, has secured a multi-million dollar naming rights deal with UCI Health for…
Connacht Rugby retains Superlative as Naming Rights agent
The Superlative Group was hired by Connacht Rugby, one of the four professional rugby teams in Ireland, to value and…
Superlative Generates Revenue for Cedar Fair
Superlative generated over $60 million in cash, in-kind and service sponsorship revenue as the exclusive sponsorship sales agent for Cedar…
Caesars Chooses Superlative for Valuation
Caesars hired Superlative to perform the Naming Rights valuation for The LINQ Promenade
Superlative selected to represent Inspire Integrated Resort
Superlative Values Inspire Arena
Michigan State University Hires The Superlative Group
Michigan State University hires The Superlative Group
Miami Heat, MDC, Superlative announce $212m naming rights agreement with FTX
Miami-Dade County announces new naming rights agreement with FTX
Roebbelen Contracting Inc. becomes name sponsor of @the Grounds’ Placer Valley Event Center
The Placer Valley Event Center, the centerpiece of the $47-million transformation of @the Grounds in Roseville, will become the Roebbelen…
American Airlines Arena Could Get New Name
With a year left on American Airlines’ original sponsorship deal for the Miami Heat’s arena on Biscayne Bay, Miami-Dade on…
The Superlative Group Spearheads Search for ESA Naming Rights Partner
The newly christened entertainment and sports arena enjoyed its grand opening on Sept. 22, but don’t be surprised if the…
The California State University System Hires The Superlative Group to Provide Strategic Partnership Advisory Services
Superlative was recently selected by the California State University system to provide Strategic Partnership Advisory Services for the member institutions…
Cincinnati Children’s Hospital Medical Center Looks to Superlative for Valuation & Sales
CCHMC recently hired Superlative to identify and value sponsorships and Naming Rights to non-traditional categories and assets such as scrubs,…
US Army Appoints Superlative for Healthy Army Communities
Superlative was recently appointed through the Army’s operational consulting agencies to perform a sponsorship asset inventory and valuation for its…
Superlative Undergoes Phase I Valuation for Oswegoland Park District
The Superlative Group was hired by the Oswegoland Park District in Illinois to conduct an Asset Inventory and Valuation assessment…
Superlative Hired to Assess and Value Orange County Great Park
The Superlative Group was recently retained by the City of Irvine to complete an Assessment and Valuation of Amenities and…