VALUATION & ANALYTICS
The value of sponsorship is continually changing.
Gone are the days of buying signage and some tickets. Today sponsorship is about developing unique and creative partnerships that drive brand value and generate maximum ROI.
Over the past two decades, Superlative has developed a comprehensive sponsorship valuation process. Our team of analytics executives consider impressions, traffic, attendance, marketing & exposure, local marketing rates, benchmarks and more – ultimately arriving at fair market value. Our process is more than a numbers exercise. The cross pollination of our sales and valuation executives allows for the ultimate market validation. If you aren’t in the trenches selling sponsorships every day, how do you know what the market will bear?
Whether developing a capital budget for a new building or reselling Naming Rights, the unparalleled depth included in the Superlative valuation process will prove to be an instrumental tool when justifying the value of any partnership.