Increase Your Naming Rights Valuation With The Right Experts

Maximize Your Valuation

For over 25 years, Superlative has been the leader in naming rights consulting, valuation, and sales. Our approach challenges the outmoded belief that sponsorships are primarily sold by intangibles. We have the experience and connections to speak the language sponsors speak, plain and simple.

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Get immediate, professional guidance on your naming rights project.

    Brands That Rely On The Superlative Group for Their Naming Rights Valuation and Sales

    Superlative is the sponsorship industry leader, raising over $2.2 Billion in guaranteed revenue since 1994. Below are some of the prestigious brands that rely on Superlative Group for their naming rights valuation.

    Our Naming Rights Services


    Superlative uses an impressions-based valuation methodology that employs real-world values. Used as the foundation in a sales pitch, we provide the justification for maximum valuation.

    Our process includes:

    • Audience Analysis
    • Fair Market Auditing
    • Industry Benchmarking
    • Access to Proprietary Valuations


    Our 25 year history in the naming rights and professional sponsorship business has enabled us to develop both the approach and contacts to close.

    Our advantages include:

    • Prospect Identification
    • 25 Years of Industry Contacts
    • Negotiation & Support
    • Proven Closing Techniques


    Our seasoned, professional staff can help guide you through the naming rights process, covering everything from audience research to contract & policy analysis.

    Our expert help includes:

    • Qualitative & Quantitative Analysis
    • Contract & Policy Analysis
    • Prospect Research & Surveying
    • Partnership Activation and Auditing Over Term

    Our Expertise

    Superlative is an industry leader, negotiating more than $2.7 Billion in corporate partnerships since 1994. Below are some of the sectors that rely on The Superlative Group for their naming rights valuations.


    • Stadiums
    • Arenas
    • Ballparks
    • Complexes


    • University Proffered Partnership Programs
    • Buildings
    • Stadiums
    • Programs


    • Cities
    • Counties
    • States
    • Federal Agencies

    Transit Systems

    • Airports
    • Departments of Transportation
    • Roads and Brudges
    • Ports


    • CVB’s
    • Parks & Rec
    • Facilities

    Events & Non-Profit

    • Festivals
    • Orchestras
    • Hospitals

    How Superlative Can Help Maximize Your Naming Rights Valuation

    We help you understand your audience even more than you already do.

    Superlative’s outside perspective on your attending audience, visitors, and other consumers is invaluable. We leverage survey responses, social media metrics, and our proprietary forecasting and data collection tools. These analytics provide crucial insight into who your audience really is and what they truly want. We then target prospects that will meet that demand and add to the audience‚Äôs experience.

    Our predictive modeling helps identify future industry trends.

    Your immediate needs are critically important. However, what about long-term? When we carefully and accurately identify your audience and consumer patterns, we can secure multi-year commitments designed to capitalize on those behaviors. At Superlative Group, we pride ourselves on being proactive, not reactive.

    We create synergies between your objectives, your partner goals, and your audience needs.

    Building a story is important, for both sponsors and for your consumers. Simply putting up signage and logos is no longer a sufficient method to connect with today’s sophisticated audiences. Building a deeper connection across dynamic channels is critical to successful partnerships. This is where Superlative excels.

    When we create value for your partners, we create value for you.

    Trust Superlative Group to maximize your naming rights valuation.


    Contact us today to learn more and schedule a no-obligation discovery meeting.