About This Project
The Superlative Group was hired by Greater Richmond Transit Company to create a corporate sponsorship-marketing program. The project team reviewed GRTC’s physical and intangible assets and identified potential marketing opportunities and estimated their value. Superlative delivered a comprehensive valuation and created a strategic marketing plan to solicit potential sponsors. The project team recently secured Bon Secours Health System and VCU Health System as the joint Naming Rights partners to GRTC. The Naming Rights agreement will generate $6.4 million over 15 years.