Superlative Valuation Proves Success for Sale of Naming Rights

About This Project

Superlative completed a valuation of the Naming Rights of the new MLS Stadium. The valuation was used throughout the process of selling the Naming Rights to Allianz. Superlative also organized the introduction to Allianz and led initial meetings to show the value of the opportunity. The Superlative Group was selected in April 2015 to secure Naming Rights and sponsorship partners for Minnesota United Football Club’s soccer stadium (National Sports Center), indoor multisport complex (Bielenberg Sports Complex) and the team kits. The project team completed a full asset inventory and valuation on the Bielenberg Sports Complex prior to the sale of Naming Rights and sponsorships. Superlative recently secured a 10-year, $3 million Naming Rights agreement to the Beilenberg Sports Complex with HealthEast Care System.
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