Superlative Generates Revenue for Cedar Fair

About This Project

Cedar Fair is one of the largest regional amusement park operators in the world. At the time, it included 12 amusement parks and 5 waterparks located in Ohio, California, North Carolina, Virginia/District of Columbia, Pennsylvania, Minnesota, Missouri, Michigan and Toronto, Ontario. Cedar Fair’s dedication to providing the best in family entertainment and guest service has kept guests coming back year after year. A few of the properties included:
Knott’s Berry Farm (Buena Park, CA)
Knott’s Soak City (Chula Vista, CA)
Great America (Santa Clara, CA)
Carowinds (Charlotte, NC)
Kings Dominion (Richmond, VA)
Cedar Point (Sandusky, OH)
Michigan’s Adventure (Muskegon, MI)
Kings Island (Cincinnati, OH)
Superlative generated over $60 million in cash, in-kind and service sponsorship revenue as the exclusive sponsorship sales agent for Cedar Fair Entertainment Company and all of the properties listed above. The project team identified and secured sponsorships and corporate relationships for Cedar Fair that aligned the brand, company and parks with companies and organizations with the same exposure, value and service. Some of the corporate partnership categories secured by the project team included: soft drink, soap, banking, automotive, lawn care equipment and dairy.
Date

July 20, 2017

Category
Business
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