Caesars hired Superlative to perform the Naming Rights valuation for The LINQ Promenade, a $550 million retail, dining and entertainment district on the Las Vegas Strip, and The LINQ High Roller, the Promenade’s main attraction and the tallest observation wheel in the world. Upon completion of the valuation process, which determined Naming Rights and other Corporate Sponsorships could generate eight-figure revenue for Caesars over a 10-year period, Superlative launched its 2017 sponsorship sales campaign.
